The book's premise is that "large groups of people are smarter than an
elite few, no matter how brilliant—better at solving problems,
fostering innovation, coming to wise decisions, even predicting the
future."
Though not mentioned on the book's Web site, weblogs, wikis and RSS -
perhaps more than any other tool - play a big role in enabling crowds
to form and share opinions. This is why they will become a critical
part of every PR campaign.
For more on the book, check out
Surowiecki's
essay
in this month's Wired, a
published
excerpt
excerpt.html
and
this author
Q&A.
Interesting Concept.
